Psychology of Sales: Why Use a Rental Projector?

There is no denying that the use of visual aids can help facilitate the closing of far more sales than the use of a verbal presentation alone. But in case you're inclined to skip the rental projector for your next major sales presentation, you might want to consider the following factors.

A World of Visual Learners

Nearly two-thirds of the population tend to learn visually, so if you're relying solely on the spoken word to close your sales, you're almost certainly leaving money on the table. Visual aids help cement the key points of your presentation, and also aid in retention of information. This can be especially helpful if you find yourself giving your pitch to a decision-maker who ultimately has to get approval from a higher decision maker. The more key fact they can relate, the better the chances of receiving the green light for purchase.

Problem Solving: Means to an End

It has often been noted that the best sales professionals are those who can truly listen to their prospects, discover the prospect's most pressing problems, and offer feasible solutions for resolving the problems. In this way, problem solving is a means to an end for any sales professional worth his or her salt. Now just imagine how much more of an impact a sales representative can make with visual support. This makes it even easier to demonstrate the problem-solving features and benefits of the product or service in question, through the use of key facts, statistics, research, demographics, client testimonials, etc.

To Envision Themselves

The best sales professionals are well aware that one of the most certain ways to close a sale is to assist the prospect in envisioning themselves happy, and finally free from their most pressing problems. When the prospect sees themselves as happy as a result of using your product or service, the sale virtually closes itself. Visual aids assist in this mental envisioning process, also called "visualization," which has been studied in depth for decades. The positive response is remarkable, and you will notice a difference in your closing rates when you can incorporate this envisioning process into your sales conversations with prospects.

Overcoming Objections

Preparing a presentation ahead of time allows you to address the most common objections, without feeling as though you are overcoming objections (which is considered a turnoff by most prospects). For example, if the most common reasons for someone not to buy from you include cost and time investment, you can easily refute these objections with clearly displayed data in your PowerPoint presentation.

The Polished Professional

Let's face it - a sales professional who arrives and presents a polished, clear and informative presentation in a highly professional format (such as a portable LCD projector) appears far more polished than a sales professional who arrives with only a briefcase. Audiovisuals close more sales, period.

One lesser-known reason for a higher close rate with audiovisual support involves the confidence level of the sales professional. Let's face it -- when you bring top-notch equipment and a compelling presentation to the table, you're bound to confidently close more sales.

Need an LCD projector rental for your next sales presentation? Renting a projector is as easy as 1-2-3 at http://Projector123.com. Discover the fast, easy, affordable, hassle-free way to procure a professional grade rental projector today.

Source: http://ezinearticles.com/6363707

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