Monday, September 5, 2011

AD:60 Expands Personal Finance Offering With MBT Media | AD60

September 5th, 2011

Take a minute and check out Our Lab, you may notice a number of new products and projects. One in particular that we are extremely excited about is MyBankTracker Media (MBT Media), the first vertical media network, purely focused on the personal finance audience. With MBT Media,?AD:60 has successfully launched its first media driven product.

MBT Media?(media.mybanktracker.com)?was created with the mission to form new opportunities to expand and grow a vision that was started back in 2008 with MyBankTracker.com. Through like minded multiple partners?? we see this mission coming to life; ?Helping consumers make smarter banking decisions by bringing transparency to the banking world?.

In the industry, where consumers digest vast amounts of information while being served advertising through ad networks and ad exchanges, MBT Media is driven by the power of focused conversations on a personal issue. Advertisers can now tap into a sophisticated passionate audience who cares about their personal fiances.

Having launched in May of 2011, MBT Media is already helping some of the largest brands in the world, including TD Bank, Chase and American Express drive new awareness and conversions. What excites us most about MBT Media is the reality of knowing we have just?scratched?the surface of what?s to come. We have a number of new?surprises scheduled to launch in the fourth quarter of this year so stay tuned.

If you?re a publisher in the personal finance space, make sure to contact us and if your an advertiser or agency who handles financial institution media buys, we would obviously love to speak with you also.

Source: http://www.ad60.com/2011/09/05/ad60-expands-personal-finance-offering-mbt-media/

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